thedynamictrend.com

byAlma Abell

A good liability policy can give you the peace of mind that you deserve and can protect your business under certain circumstances. If you accept clients or customers into your location, a good liability insurance policy can protect you if they slip and fall; if your business manufactures products, that same policy can protect you if someone gets hurt from one of those products. Overall, a good liability policy is not only a smart idea but is also required by many banks, making it more of a necessity than a luxury.

Shopping Around Is Always Smart

Shopping around for the best liability policy is always a smart idea and the agencies that specialize in these policies work hard to make sure that the one you get offers the best coverage at the very best price. Many of them are brokers and work with hundreds of providers so they can find you a great liability insurance policy every time. In addition, the companies that they work with are always experienced and reliable, which means that you can trust them to provide the services that you need regardless of your business or your specific circumstances.

How Can They Help You Today?

Agencies that provide you with the perfect liability insurance policy first ascertain your needs in order to make sure that the policy you choose is the right one. Working with companies such as Ewing Insurance Agency makes this process easier because they have the experience and knowledge to make certain that you get the best policy in the end. Of course, just because they work with various insurance companies doesn’t mean that they can’t give you a quote before you sign anything. If you contact Ewing at 704-861-0100 or Insuregaston.com, it is easy to get the process started. They work hard to offer a great policy and they do everything they can to make sure that you are happy with the policy that you choose. You can pay a visit to Facebook page for more information!

How To Do Your Own PR For Enterprenerial Companies

by

Devon Blaine

How many of you watch television news daily? Listen to news radio as you commute? Read your local daily newspaper? Or the Wall Street Journal? Have you ever wondered how the stories on people and companies got there? About 75 percent are planted by public relations people. That is public relations at work, getting companies such as yours exposure by strategically designing what you have to talk about in either a newsworthy or public service fashion. In fact, at my office, we often say that nearly everyone can become famous overnight.

Keep this in mind as you contemplate and prioritize the possibilities. And, to borrow a phrase from one motivational speaker, plan your work, then work your plan. Now that you have determined what you are going to do, who is going to do it? Some of the most effective early stage public relations campaigns have been handled by the presidents assistant. He or she is someone who knows the company, its customers and goals, and has regular access to you. And, if that person is also articulate and writes well, it is logical for some public relations activities to be added to his or her job description. In fact, this may be the only way a new business can afford a public relations effort early on. However, it is important to realize that with limited staff available only part time for communications tasks, the targeted outlets and anticipated outcome must be minimized.

Implementing a public relations campaign requires an extraordinary amount of time. Gear your expectations accordingly. And, in a situation such as the above, prioritization is particularly critical.Then too, assuming the presidents assistant has no professional public relations background, he or she will need to acquire some media savvy. This includes developing a broad based knowledge of business hot topics. Framing a story in terms of the trend it represents. Understanding both the targeted outlet and your market. Knowing how to pitch the piece several different ways offering exclusives, being aware of conflicts, persevering, even after several rejections, while accepting no gracefully. Following UPI style and double checking facts, phone numbers, etc. Knowing what is and what is not generally accepted practice

Following through on commitments in a timely fashion Establishing a reputation for credibility and honesty When your company has expanded and its communications needs are greater than those that can be handled by the president?s assistant on a part-time basis, the next step is to add an experienced full-time public relations staff person or persons, retain an outside agency, or both.

A number of factors should be considered in the equation. Here are several possible scenarios. If trade publications are the only media important to your company, one professional who has specialized in your industry collateral materials, and copy, etc. If penetrating one marketplace is critical to your success, whether it be the hospitality industry, financial services, car dealerships, retail stores, etc. who has the proven expertise to do the job? This could be an individual or an agency. If a mix of trade and general interest publications plus financial public relations and investor relations is required, is there any singular person who can provide the diverse support you need? And, if so, can you afford him or her? The more expansive and sophisticated your communications activities become, the more you’ll benefit from the combined expertise of a number of professionals. Then too, it is at this stage that the campaign truly needs to be managed. Will you feel confident assigning that responsibility to an agency that is offsite, to people you see only periodically? Or, would you prefer to have a solid generalist on staff, someone with whom you can meet whenever you choose, to oversee the agency’s effort? One is not necessarily better than the other. It is truly a matter of personal style and preference.

Should you decide to retain an agency, here are some questions to ask. Have you ever worked on an account in this field before? There is both pro and con on this. Is our account conflictual with any other account in the agency? Can you provide references we can check? Who are your clients? With whom in the agency will we be working? Sometimes the person who makes the presentation is not the person who will service your account. You must have rapport with your contact. How will you position our product service?

In accessing the company, look for open and honest answers. Look for distinguished clients, a successful track record, strong creative concepts, a talented staff, energy, enthusiasm, flexibility, and ambition. Also look at how the agency plans to correlate your public relations and advertising activities. When they are cohesively planned and utilize the same theme, they cross index and cross collateralize and provide maximum visibility for minimal expenditure.

As far as budget appropriation is concerned, agencies work in several ways: an hourly fee, a per-project fee, or a monthly retainer. Ask for a quotation and get several estimates. Plan to spend more on a new product service launch than on an established one. Do appropriate an amount annually for public relations; stealing from another budget does not serve any area of the company well.

Copyright (c) 2010 Devon Blaine

The Blaine Group specializes in developing and implementing public relations campaigns and marketing strategies.8665 Wilshire Blvd., Suite #301, Beverly Hills, CA 90211.310/360-1499

blainegroupinc.com

Article Source:

ArticleRich.com

Head of the Class – Top 10 Public Relations Firms of 2016

by

Kevin Rothman

The world of Public Relations is in a major state of development now more than ever with so many booming businesses taking advantage of the industrys services. With Public Relations becoming the most powerful tool in society media-communications complex, here is a look at some of the top firms providing excellent service to businesses with result-orientated natures:

1.

Beautiful Planning Marketing & PR

1. Locations: New York City, San Francisco, UK and Canada

2. Established in 2005, Beautiful Planning Marketing & PR Firm (BPM-PR) leads the list as the Top PR Firm for 2016. It is a full service global PR firm with an extreme media reach. The team has truly developed a name within the Public Relations industry for perfection, professionalism, and excellence in helping to grow names, brands and businesses around the country as well as on an international level. They have divisions for a wide range of industries from fashion, beauty, lifestyle, experts, authors, corporate communications, political PR, social media and more.

2.

Inkhouse Public Relations

1. Locations: Boston and San Francisco

2. InkHouse is a public relations and social content agency serving a range of innovative clients from emerging startups to Fortune 500 companies. We have no patience for one-size-fits-all approaches ” and too much respect for our clients to suggest them. Instead, we apply customized, creative thinking to each client, ensuring that they get the kind of results that move the needle for their business.

3.

Blaze PR

1. Locations: Santa Monica and Santa Barbara

2.Blaze is the go-to partner for lifestyle brands hungry for a real piece of the market share. We reveal the relevant story, serve with relish to key influencers, satiate consumer cravings, and savor in our client wins.

4.

>5wpr

1. Location: New York City

2. Since 2003, New York City-based 5W Public Relations (5W) has worked with world-class and emerging brands, corporations, consumer companies, technology companies of all shapes and sizes, healthcare interests, regional businesses, non-profits, and high profile individuals to help them achieve their strategic public relations and marketing objectives across a broad range of interests.

5.

Coyne PR

1. Locations: New York City and New Jersey

2. Coyne Public Relations agency consistently displays the knowledge and creativity that has made it one of the fastest-growing independent agencies. For 25 years, Coyne PR has been raising the profile of brands with impactful campaigns, cause marketing programs, sponsorship activation and crisis management.

6.

Edelman

1. Locations: Asia Pacific, Middle East, Africa, Canada, Europe, CIS, Latin America, United States

2.

Dan Edelman

planted the seed for a new kind of company one that would redefine the role of public relations. Sixty-four years later, we continue to push the boundaries of what PR can do. Grounded by our core values and strengthened by our independence, we help clients communicate, engage and build relationships with their stakeholders.

7.

Zeno Group

1. Locations: New York City, Chicago, California, Australia, Canada, Brasil, Singapore, Paris, Germany, India, Italy, Spain, Indonesia, Malaysia, and UK

2. A Global, Integrated Communications Agency, Born from PR. Were an agency ideally built for the challenges of today and tomorrow. Mid-sized, yet global. Audaciously creative, yet pragmatic in applying our thinking. Relentless in chasing results that drive business value.

8.

Taylor PR

1. Locations: New York City, Chicago, Los Angeles, Charlotte and Austin

2. In 2004, after 20 years of building a legacy in sports, lifestyle and entertainment public relations, Taylor introduced a bold new vision that aligned the company exclusively with a select roster of category leading consumer brands. That vision helped drive the transformation of Taylor from a tactical publicity shop to a brand counselor and public relations partner for Allstate, Capital One, Diageo, Nestle-Purina, Nike, NASCAR, and Procter & Gamble, among others.

9.

Hunter PR

1. Locations:> New York City and London

2. Hunter Public Relations is an award-winning consumer products public relations firm with offices in New York and London and a strategic footprint in markets across North America. Beginning with

research-driven consumer insights

, Hunter PR executes strategic public relations programs that build equity, increase engagement and drive measurable business results for branded consumer products and services. We use a powerful blend of

traditional publicity

,

social & digital media

outreach, strategic partnerships and influencer seeding to reach the hearts, minds and spirits of target consumers.

Article Source:

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